Empower Technologies Corporation Awards Brand Development Account to Infinite Media

August 09, 2004, Richmond, British Columbia - Empower Technologies Corporation (“Empower Technologies”) announced today they have selected Toronto-based, Infinite Media to lead their brand marketing redevelopment campaign over the next 12 months. This brand reorganization initiative will also see changes to the Empower Technologies sub-brands LinuxDA and PowerPlay Devices. Infinite Media was chosen based on their ability, experience and understanding of how to successfully integrate creative multimedia to enhance current marketing initiatives.

Infinite Media will provide Empower Technologies and its subsidiaries with completely integrated marketing solutions for their brand initiatives. These include strategy, collateral design, web redesign, public relations, video production and other projects to enhance all Empower brands and initiatives. Empower Technologies will call on Infinite Media’s branding expertise to deliver effective, customer-focused marketing programs to optimize communication with media as well as current and prospective clientele. A new Empower Technologies brand will make its first appearance at the LinuxWorld Conference & Expo this October in Frankfurt, Germany.

"We are delighted to begin a long-term relationship with Infinite Media for all of our marketing and interactive multimedia needs,” said Edward Dennis, President of Empower Technologies. “Their knowledge and expertise in developing successful, integrated marketing solutions is best of breed. By creatively threading our key message into multiple media outlets, Infinite Media will help us to optimize the reach of our initiatives, increase our ability to reach potential customers and build equity for our shareholders.”

"There is no question that Empower Technologies is a development leader in the Linux community. We are thrilled to have been chosen for this project and to be able to bring an efficient, proven approach to all of Empower Technologies’ branding efforts," said Brad Sellors, President of Infinite Media. “Our solutions will not only help Empower Technologies maximize the impact of their participation in LinuxWorld, but also solidify their position in the technology marketplace.”

About Empower Technologies, Inc.

Founded in 2000, Empower Technologies (TSX.V: EPT) is a provider of Linux-based embedded system technologies and solutions for the consumer electronics industry and the intelligent appliance market.

Empower is an innovative company that introduced to the world the smallest full function LinuxDA Embedded O/S (LEOs), Empower’s branded Linux operating system for embedded systems. Empower has established an office in China, enabling the Company to effectively penetrate the world’s largest consumer electronics design and manufacturing industry in Asia to license its LinuxDA Embedded O/S. By uniting top professionals from within the computer industry and developing quality partnerships and strategic alliances, Empower is committed to being the leading provider of Linux-based embedded system technologies and solutions for consumer electronics manufacturers.

Empower’s brands are “LinuxDA” (www.linuxda.com) a Linux-based embedded operating system and “PowerPlay” (www.powerplaydevices.com) smart consumer electronics.

About Infinite Media

Based in Toronto, Infinite Media is fully integrated communications agency with an in-house production facility, committed to providing compelling and integrated media solutions. With over ten years of experience and cutting-edge technical capacity, Infinite Media provides clients with progressive, integrated solutions to maximize the impact of sales and marketing initiatives. Infinite Media integrates your existing initiatives with our creativity, technology and vision to create successful campaigns. Infinite Media – Your source for successful, integrated media productions. For more information, visit the website at www.infinitemedia.com.

For more information contact:

Media Enquiries:
Paul Leung - Chairman & CEO (604) 278-3100 or [email protected]
Ed (Edward) Dennis – President (604) 278-3100 or [email protected]
Linux DA O/S Sales Enquiries: [email protected] or Tel 425-881-0909
More Information on Empower Technologies: www.empowertechnologies.com

Investor Relations:
Renmark Financial Communications Inc.
2080 Boul. Réne Lévesque West
Montreal, Qc. H3H 1R6
Tel.: 514-939-3989 Fax: 514-939-3717
Barry Mire: [email protected]

Empower Technologies Corporation

 

Paul Leung
Chairman & CEO

The statements contained in this news release that are not historical facts are forward looking statements. Such statements are based on management's estimates, assumptions and projections using available information. The company cautions that actual financial results could differ materially from the current expectations due to a number of factors.

The TSX Venture Exchange has in no way passed upon the merits of the proposed transactions and has neither approved nor disapproved the contents of this press release.